The ideal candidate will possess exceptional writing skills both in Chinese and English, a deep understanding of luxury branding, and a creative mindset to craft compelling and sophisticated content that resonates with clients. Play a crucial role in developing and executing our brand’s voice across various platforms, ensuring consistency, elegance, and excellence in all communications.
Key Responsibilities / What you can bring to the team
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Content Creation: Develop, write, and edit high-quality content for a variety of channels including websites, social media, advertising campaigns, product descriptions, and other marketing materials.
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Brand Voice: Maintain and evolve the brand’s unique voice and tone, ensuring consistency across all communications and marketing materials.
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Strategic Messaging: Collaborate with other teams (Marketing, PR, Media, Social) to create strategic messaging that aligns with our brand values and objectives.
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Campaign Development: Conceptualize and develop innovative copy for marketing campaigns that enhance brand awareness and drive customer engagement.
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Collaboration: Work closely with designers, product managers, and other stakeholders both locally and globally to ensure cohesive and visually appealing content. Communicate effectively in bi-lingual environment.
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Market Acumen: Stay abreast of industry trends, luxury market dynamics, and competitor activities to inform and inspire creative copy and ideation.
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Editing and Proofreading: Refine content both in Chinese and English to ensure high standards of quality and adherence to brand guidelines.
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Customer Engagement: Develop content that engages and inspires our target audience, fostering a strong emotional connection with the brand.
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Innovation: Continuously seek new and creative ways to communicate the brand’s story and values to a discerning audience.
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Project Management: Manage multiple projects simultaneously, ensuring timely delivery and alignment with project goals and timelines.
Person Specifications
1.Academic / Professional Qualifications
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Strong understanding of brand strategy, positioning, and storytelling.
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Exceptional writing, editing, and proofreading skills both in Chinese and English with a keen eye for detail.
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Proficient communication and presentation skills.
2.Work Experience
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3+ years experience as a copywriter for a consumer brand, preferably within the luxury goods or media industry.
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Required Competencies
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Curiosity about human behavior, beauty trends, pop culture and ways to make a difference in the world through storytelling.
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Creative problem-solving skills and a proactive attitude.
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Self-motivation under the pressure of deadlines and improves with constructive feedback.
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Work independently as well as collaboratively.
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Flexible and positive team player that enjoys working in collaborative scenarios across teams, disciplines, and regions.
Key Interactions
1.Internal
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Creative team, other teams (FBP Marketing, PR, Media, Social), project teams
2.External
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Vendors and agencies
