奔驰数据产品经理实习
Name of Project: Unified Customer Profile (UCP) and Data Quality
Objectives:
Customer Centricity and data-driven business have been always the key business
principles for Mercedes Benz. Therefore, understanding our business and customer by data has become increasing important. Also, customer interactions on digital touchpoints need to be consolidated at the data platforms, which provide insights for business use case and personalized customer interactions.The candidate is to Data-related Project’s progress and generate business value.
Main Tasks:
– PMO of UCP’s Further Enhancement & Data Quality Campaign 2024
– Deep dive with local BU counterparts about UCP Enhancement Demands’ business values and logic
– Deep dive with local BU counterparts about the business process which has impact on data quality and find out the root cause of data quality issues
– Translate business demands into data use case requirements with data scientist and IT colleagues
– Raise business demands for IT system development
– Monitor the progress of IT system development ano deliverables
Key Learning Opportunities:
– Customer Behavior Understanding
– Omni-channel Customer Journey
– Data Flow between systems
– Data interpretation and Insight development skills
– Digitalization development in auto industry
– Corporate Professionalism
Key Qualification:
– Strong Verbal and Written Communication Skills
– Capability of translating business language into data requirements
– Detail-oriented
– Good PPT skills
– Knowledge of SQL, Python etc.
– Digital Customer Journey & Data Related Background
– Previous internship in auto industry or agency is prefered
Language:
Chinese: Proficient
English: Proficient
Education:
Degree: Bachelor or above
Major: Computer Science; Statistics; Data Analysis
Contact：
yifei.w.wang@mercedes-benz.com
最近项目都是base AI的，所以更prefer有AI相关项目经历的Candidate～